Specific Problem Analysis

MWW Specific Problem Analysis

Keeping up with the huge mobile technology uproar

MWWPR is having trouble keeping up with the fast paced progress of mobile technology. The company constantly has to find out how their clients brands can fit into this worlds non-stop communication and reliability of mobile devices. But MWWPR isn't the only company facing this problem, there are countless businesses that can’t keep up with the speed of mobile technology. When you look at it from a business point of view, it's almost impossible to think about a way to run a business without the help of a smartphone or tablet. More and more companies are relying on mobile technology to run their everyday tasks.

Mobile technology is something MWWPR has been focusing on  improving for a while now. Everything they do is digital and it’s changing the way they connect with each person. With one click they become a part of the huge community of likeminded mobile users who are interacting with each other, other businesses, and even the government. MWWPR is finding it difficult to connect with all these mobile users in real time in order to extract information from them so that it could be beneficially to the company.

Three Key Challenges MWW Faces with Mobile Technology

The Increase in Data

 What I mean by this is that "data is big data". Data is collected through every application that is being used. This includes social media, surveys, blogs, etc. It’s all data that could be used to help client brands know what their next steps are and how they can take them. The tough part about handling big data, is that you have to be able to separate relevant data from the unimportant data and being able to understand the difference of the two.

The Increase in Mobile Devices 

At first when you look at how much the increase actually is, it becomes mind boggling. If you also consider that fact that one person could own more than one device then the numbers could become very overwhelming to some companies.

Increase in the Usage of Mobile Applications

 One fact that we can right away say is that most people use their mobile devices as their main way to access the internet.  When you’re in the Apple store, there are endless amounts of applications that have some specific purpose. But most importantly, all the data is stored in these applications could be very useful to MWWPR. They just need ways to collect the data.

Solutions

There are many measures  MWWPR could take in order to keep up with all these problems they are facing with mobile technology. Well if you think about it, they have no choice. This is something that they must overcome in order to be able to stay as a top PR firm. These are some of the steps that they could take:

•  Create dashboard apps which can make it possible to keep track online data metrics in almost real-time.
• They have to try to avoid putting the same material that’s on their main sites onto their mobile versions. It can take some time, but they have to focus on finding out what clients look for in a mobile site.
• With all the mobile devices, tools, and platforms out there. MWWPR needs to carefully consider which way to engage their audience and how to best convey their message.
• Images and videos are what dominates the mobile world. Written words are becoming less relevant and skipped over by users.

Conclusion

The key to maintaining all this has always been the same answer and that’s strategy. There is no need for MWWPR to fear about the growth of mobile technology, but instead see all the new opportunities that it could bring. Once they have figured out how to keep up with all this mobile technology, they will have new ways to market their client’s brands which will make them more efficient.